HOOKED

New info , adds up to my knowledge ❤️

I am still reading the book, however so far I like this book as it opens up a unique thought process of focusing on products that build a habit in users. This will make the products successful. Techniques and case studies mentioned are quite valuable.

Helped me gain a lot of knowledge on habit forming products

Thank you for fast delivery and beautiful packing

Loved the concept overall

Original book

This is the best book someone could read if he/ she is serious about developing a successful product. Whole book is packed with useful and valid knowledge. Most importantly thing is the language he used in this book is very simple and easy to digest. Also I love the chapter summery he proved end of all the chapters and the references he provide adds so much value. I’m strongly recommending this book for every one. Not only for business, it helps us as individuals to improve our personal habit formation process

A must read for entrepreneurs and products designer !

A must read for all product marketers looking to increase customer engagement with products In today’s competitive, digital and AI landscape, creating a product that not only sells but becomes an integral part of customers daily routine is the holy grail for product marketers Nir Eyal, provides compelling roadmap to achieve just this. Here’s the breakdown that highlights key takeaways and their applications for marketing leaders Nir Eyal, ends the book with critical reflection on the 𝗲𝘁𝗵𝗶𝗰𝘀 of these techniques, it’s our responsibility to use these insights to enhance customer experience, not to exploit them. Nir Eyal’s wisdom is roadmap for creating products that stick. He says ”𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗿𝗺 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝘀𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗲𝗻𝗷𝗼𝘆 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲” = 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 Product marketers can use knowledge responsibly and shape products that aren’t just part of the routine but improve everyday life. Happy Reading!

本を読む醍醐味は多くの人が知らない事を知れる事ですが、その観点においてもこの本は非常に優れています。 既にこういった人達が仕掛けた習慣はあまりに強力すぎる故、依存症とまで呼ばれるようになってきました。そこの是非はさておき、それだけ強力に脳を支配して人間の行動を変えてしまう技術、それを体系化した素晴らしい本です。比較的読みやすい英語で書かれていた為スムーズに読めました。

"Hooked: How to Build Habit-Forming Products" is a deep dive into the psychology and science behind the products and services we can't seem to live without. Nir Eyal, with illustrative examples from Jamie Oliver, presents a compelling framework for understanding how habits are formed and how product designers can build solutions that cater to these ingrained patterns. Central to the book is the "Hook Model" – a cycle that involves a trigger, an action, a variable reward, and an investment. Eyal meticulously breaks down each component, explaining how successful products seamlessly integrate into this model to drive user engagement and create sticky user experiences. What sets this book apart is its blend of rigorous academic research with actionable insights for entrepreneurs and product managers. It challenges readers to think critically about the ethical considerations of creating habit-forming products while also offering tools and techniques to ensure that these products genuinely benefit users. For anyone in the product design and development realm, "Hooked" is an indispensable guide. It offers a fresh perspective on user engagement, helping professionals craft products that not only captivate but also provide lasting value.

This book lays out important information in simple language and conceptual models about why people do the things they do and how to leverage that information ethically to build and sustain strong customer-client relationships. Of course this book is great for anyone with a business. But I discovered it’s also helpful in therapeutic practices that serve clients as opposed to customers. Behaviour analysts and psychologists will appreciate the reader-friendly and insightful interpretation of key behavioural and psychological concepts and be inspired to use these concepts to improve issues in their work such as therapeutic program retention or drop out of clients.

Goed geschreven boek en praktisch toepasbaar! De duidelijke voorbeelden en casestudies geven diepgang op hetgeen de auteur aan de lezer wil overbrengen.