ClairolBold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

Absolutely stunning color! I've been dyeing my hair for 18 years, and honestly, this is the best hair dye I've ever used. The color is vibrant, fully saturates every strand, and truly stands out.Application is super easy, and the color adheres beautifully it lasts for months without fading. I also love the conditioner it comes with and the bonus touch-up color packet such a thoughtful and brilliant addition!I highly recommend this brand and color. It exceeded my expectations, and I’ll definitely be buying it from now on.

I love the color I bought it for my daughter. She’s into this kind of color so it looks actually it turned out to be a little bit more pink, hot pink rather dark, hot pink or a purpleish pink, and it fades out very quickly.

I have tried a lot of hair colors I have to say that I almost like this better than Schwarzkopf it rinses out much easier the color is vibrant and they give you a packet of color gloss to boost your color after a couple of weeks of washing your hair highly recommend and what price

So, I just got the dye today, although I love the color, it did burn and I've never had anything other than bleach dyes burn my scalp, also it is messy and stains, I've used plenty of other dark pinks and burgundies and I've always been able to get the dye off everything, I'm still trying to get it off my wall, will probably have to paint over it...so, overall I will not be using this color again...

Worked on my hair, I’ve dyed with black box dye for years and this still lightened it! I loved the extra color booster, definitely recommend purchasing

It left my hair so silky. The color is exact to the box. It's definitely a dark blue in sunlight. I love that it comes with a color refresher too for in between dyes.

Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with abit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!

I gave it four stars as it was intense and volatile to use. If it gets on your ear, etc, it immediately turns it bright red. I'm used to calmer coloring experiences lol. It processed FAST. I left it on about 12 minutes.