Maybelline New York is a cosmetics brand sold worldwide and owned by L'Oréal. The company was founded in 1915 by Thomas Lyle Williams in Chicago. Williams noticed his older sister Mabel applying petroleum jelly to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and created a product sold locally called Lash-In-Lash. When Mabel saw how popular her brother's product had become, she renamed it Maybelline, after herself. In 1967, Maybelline became a subsidiary of L'Oréal. The company was acquired by General Mills in 1990 and then by L'Oréal again in 1996. Maybelline has released many iconic products over the years, such as Great Lash Mascara, Baby Lips Lip Balm, and Fit Me Foundation. The brand is also known for its collaborations with celebrities like Gigi Hadid, Shay Mitchell, and Emily Ratajkowski. Maybelline's mission is to empower all women to make their own style statement and express themselves with makeup. The brand offers products for every skin tone, type, and concern, so everyone can find their perfect match. Whether you're looking for a new foundation, a bold lipstick, or just a simple mascara, Maybelline has something for you.