how many of these does it take to catch the roadrunner?

One, the one the roadrunner takes from the cat. Then the cat will catch him!!!

When did the material for the outer shell change? The cats no longer have any interest in it.

You can easily rub catnip over it to refresh that catnip scent or get catnip spray to peak their interest in it again. That's what I do with my cats' catnip toys.

Is it strong enough for a rough and too playfull cat?

It mostly is. I got mine for a cat who thinks he is a dog. He destroys everything we give him in no time! I've resorted so sometimes buying him small dog toys. This toy is a favorite of his. He holds the toy a literally sits there and rips into it with all his might. This toy is very tough and I recommend it, however I think my cat is the exception. It takes takes him a few days of tearing at is before the dynamite "explodes"!

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Description

🐾 Ignite your cat’s wild side with every kick!

REFRESH REPLAY - Roll and squeeze to instantly revive the catnip scent for endless playtime excitement
UNLEASH FELINE ENERGY - Durable kicker toy built for intense batting, chasing, and pouncing sessions
MENTAL PHYSICAL BOOST - Designed to reduce boredom and anxiety while promoting healthy exercise indoors
IRRESISTIBLE CATNIP POWER - Packed with premium dried catnip to keep your cat hooked and entertained
PERFECTLY SIZED FOR ACTION - Optimized dimensions for batting, kicking, and tossing to stimulate physical activity

The Catstages Green Magic Dynamite Stick is a durable, lightweight catnip kicker toy filled with 100% premium dried catnip. Sized perfectly for batting, kicking, and tossing, it refreshes easily by rolling and squeezing to maintain an engaging scent. Ideal for all cat breeds, it promotes active play, mental stimulation, and anxiety relief indoors.

Specifications

Unit Count	1 Count
Item Dimensions L x W x H	1.38"L x 3.5"W x 9.25"H
Item Weight	1.6 ounces
Material Type	Polyester
Pattern	Solid
Style	Green Magic
Subject Character	Cat
Color	Orange,Yellow
Theme	Animals
Flavor	no flavor
Scent Name	Catnip
Additional Features	Portable, Lightweight
Breed Recommendation	All Breed Sizes
Recommended Uses For Product	Training, Boredom Buster, Playing, Anxiety Relief, Mental Health
Indoor Outdoor Usage	Indoor
Pet Toy Type	Exercise Toy
Target Species	Cat